It also represents a serious push by tech giant Kakao Corp (035720.KS) to become a dominant force in entertainment. The group's almost human-like avatars provide an early glimpse of how the metaverse is likely to evolve as South Korea's entertainment and tech industries join hands in the fledgling technology. 'Because I use metaverse platforms with my friends often, I feel like I could become their fan.'

'When I first saw Mave, it was a little confusing to tell whether they were humans or virtual characters,' said Han Su-min, a 19-year-old in Seoul. Its four members - SIU, ZENA, TYRA and MARTY - live in the metaverse, their songs, dances, interviews and even their hairstyles created by web designers and artificial intelligence. SEOUL, March 14 (Reuters) - Less than two months ago, the first music video by South Korean girl quartet MAVE: went viral, racking up nearly 20 million views on YouTube and setting the stage for potential global success.Īt first glance, MAVE: looks like any other idolised K-pop band - except it only exists virtually.

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